The Persuaders Essay Example | Topics and Well Written Essays - 500 words

The Persuaders - Essay ExampleOne of the to a greater extent obvious messages in the show was the attitude of competition. This was non just friendly competition, this was dog-eat-dog market warfare. The host talks of preparing a guerrilla operation as if way out into battle. One of the advertising agents talks about the fear in the agency business and the players being thinned and vulnerable. The tone is set and the message is that business is dead serious. They are not just marketing soap they are marketing high stakes business. In pursuing customers, they have discarded each pretense of the niceties of the fair deal. As one executive put it, I am much more interested in how you feel than how you think. They are desperately trying to compete for your mind.Getting to the consumers feelings room portraying a relationship with their culture and becoming more acceptable. This was done in one topic by changing the words estate tax to the emotionally unacceptable death tax. misgi ving the culture, and what makes it act, prompted one ad executive to Find out why people join cults and apply that cognition to brands. Frank Luntz, political ad guru, says nothing in his ads are about political substance. He says, Everything in here has a relationship to pop culture. Getting to the culture, without mentioning the product, is the advertisers vehicle to branding.Getting the branding manufacture and ne