Friday, July 26, 2019
Social Media Marketing Essay Example | Topics and Well Written Essays - 2250 words - 1
Social Media Marketing - Essay Example Social media sites are easily accessible at any time and place using computers or at the mere click of a button via smart phone. These sites are here to stay and many organisations are shifting from the traditional methods of advertising to the new trend of social media marketing which is cheaper and easier to get more audience than in conventional advertising. Social media marketing should be adopted since it allows new communication methods between an organisation and its publics. There are new ways to communicate with the clients in a fast and efficient manner, where customers direct enquiries to the organisation and they are able to get answers faster as compared to print or television adverts. Social media does not limit marketers to a specific time or page or a particular newspaper or magazines where advertisements are displayed. Adverts can be placed on such networks at any time of day or night and potential clients can have access to them whenever they are on these social media platforms. As more people are shifting from buying newspapers and relying on social media and blogs for information, marketers should tap into this opportunity to place their adverts where they will be seen (Hay & Hay, 2011). Therefore, social media is pivotal to the world of marketing. This paper will focus on Samsung smart Phones and why the firm should em brace social media marketing. Samsung smart phones continue to face several challenges in the market today. This is due to proliferation of cheaper brands of smart phones such as Huawei from china. Although Android phones are more popular than windows and other operating systems, high end brands which are sophisticated such as appleÃ¢â¬â¢s iPhones are also a major challenge. However, Samsung enjoys a huge social media presence with over twenty million followers on Face book alone (Evans & Mckee, 2010).