Saturday, October 12, 2019

daves American Civil War :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  It was a long tiring winter after the Union army pushed the Confederate army further south. The Union captured Forts Henry and Donelson on the Tennessee and Cumberland rivers. This is where I had to take over reporting the war for my brother Mike Bloom who was killed in the line of duty. It was his job that's is now mine John Bloom to report for the Union Observer.   Ã‚  Ã‚  Ã‚  Ã‚  After these courageous Union victories the Confederate army General Sidney Johnston was forced to abandon much of west and middle Tennessee as well as Kentucky. Johnston felt that it was necessary to protect the only all weather access between Richmond and Memphis. Which was the Charleston and Memphis railroad. There he set up a new defensive line.   Ã‚  Ã‚  Ã‚  Ã‚  While this was going on I was stationed at Fort Shiloh with some 40,000 soldiers who were busy drilling yet mostly hanging around grasping the little leisure and rest time they ever saw. I asked one solider who just got out of the creek after a refreshing swim â€Å"Why he was swimming and not training†. His response was â€Å"Didn’t you know that Shiloh is the Hebrew word for place of peace† we both got a good chuckle out of that and he gave me some moon shine.   Ã‚  Ã‚  Ã‚  Ã‚  After talking with the troops I decided it was time to ask the commanding officer who was General Ulysses S. Grant what the plan of action was.   Ã‚  Ã‚  Ã‚  Ã‚  I asked the General if he had any orders his response was â€Å"My superior General H.W. Halleck has ordered me to sit tight at Shiloh and wait for the reinforcement of General Don Carlos Buell and his army from Ohio to arrive.† I then asked him hat did he feel was the catalyst of this war? â€Å" Well in my opinion I fell that if the South just could have thought about their morals and how immoral slavery was which is why the North made it illegal and wanted it abolished from the South.† Are there any other reasons you think the war started? â€Å"Yes I also feel that when the South succeeded from the Union was also a large factor.† Thank you sir for all of that information the people up north will be enveloped with your opinion.   Ã‚  Ã‚  Ã‚  Ã‚  Little did I know that when I was sleeping that the Confederate troops were mounting an attack this night of April 5, 1862.

Friday, October 11, 2019

Silent Features of the British Constitution

The English Constitution has made a great circuit of the globe & has become a common possession of civilized man. (G. B Adams) A Constitution means certain principles on which the Government of the State is organized & which determines the relations between the people & the Government the Constitution of British is unique in nature & has provided inspiration for a number of other constitutions in the world.Following are the salient features of the British Constitution.Unwritten:The British Constitution is unwritten in nature but it does not imply that all of its parts are unwritten. It means that it has not been reduced to writing in a single document. Some of the components are found in written from. Such as the Reform Act, 1832, the Parliament Act of 1911 etc.Evolution Growth:British Constitution is a result of an evolutionary growth. Constitution efforts as well as needs of time shaped its spontaneous growth.Flexible Constitution:British Constitution is a flexible Constitution & p arliament can amend it like alterations in the statutory laws by a simple majority.Unitary:British have unitary constitution. All powers of the state are concentrated in the hands of a single government for the whole country. There are no units or states in British.Bicameralism:The Parliament consists of two chambers House of Lords & House of Commons. The House of commons is a popular chamber whose member directly elected by the people while the House of Lords is basically a hereditary chamber & its member are nominated by the Queen.Supremacy of the Parliament:In U.K, Parliament has complete Supremacy or sovereignty. No law enacted by the parliament can be challenged in the court on the plea that is against the constitution.According To De Loeme:â€Å"British Parliament can do everything except to make a man into a woman†.Constitution Monarchy:From Constitution point of view, the crown is the repository of the entire Government of authority in British.Contrast In Theory & Pra ctice:There is sharp contrast between theory & practice in British As of points out that â€Å"theoretically, British Government is absolute monarchy, its government from signifies constitution monarchy while in practice, the Government structure is closer to republican from.Collective Responsibility:of Commons & the crown.Limited Separation Of Power:In British, there is limited Separation of power. There is concentration of political powers in the parliament while the cabinet which exercises executive power is just a committee of the parliament. Nevertheless many safeguards have been provided especially under Act of Settlement of 1701 to secure the independence of judiciary from under influence on the part of other two branches on the Government.Independence of Judiciary:Necessary safeguards have been provided against all sorts of interference in judicial process. Judges are paid liberal salaries & ensured security of service.Rule of Law:U.K Constitution provides rule of law. The principle of rule of law may be defined as that none of the person in above or below the law. All the persons are equal in the eyes of law. F any person violates the law, he should face the trial of the case in the Government & no person is given imprisonment until his offence is proved in the court.Fundamental Rights:Fundamental rights of the citizens have not been incorporated in the form of a list in the English Constitution. Constitution law is not the creator but a product of fundamental rights, which have been recognized from time to time by the Courts.ConventionsConventions play a vital role in the British political system. A government is formed & removed on the basis of convention. As Prof. Smith says that the conventions are main living source behind the Constitution.Two Party System:Two party system is flourished in British right from the beginning of the parliamentary period. Before the emergence of the present labor party in the second decay of the present century, the fight was between the conservatives & the Liberal party, but now the liberal party has lost its political significance.XVI: Universal Adult Suffrage:Every individual of the age of 18 has the right to vote.Mixed Constitution:The British Constitution is a mixture of the monarchical, aristocratic & democratic principal.Conservativeness:The British Constitution is a symbol of Conservativeness. The trend of the people of U.K is absolutely n favor of old institutions & this concept is existence of conservatism.Establishment of Local Government Institutions:The existence of local Government in U.K. Constitution is another comprehensive feature of the Constitution. Local Government institution is symbols of the civil liberties & freedom of the people.Unreality:Another characteristic of the English Constitution is its unreality. It has righty been pointed out that nothing in it is what seems or seems what it.Conclusion:  To conclude, I can say, that British Constitution in neither absolute ly unwritten nor absolutely written. It is a combination of both & has made a circuit for the globe & has become the common possession of civilized man.

Thursday, October 10, 2019

Enron: the smartest guys in the room Essay

Enron Corporation was an energy, commodities, and service company out of Houston, Texas founded by Kenneth Lay in 1985. Lay built natural gas power energy in East Texas which helped Enron’s stock rise. Louis Borget, Andrew Fastow, and Jeffery Skilling were the top management executives from 1985 until 2001. Each helped to bring about the demise of the company in multiple ways. One of the first scandals in Enron involved President Louis Borget and two traders were discovered betting on Enron Stocks. The company books were altered to inflate profits so that the company appeared to be more profitable that it actually was. Borget was diverting company money into personal offshore accounts. Auditors tried to uncover the problem, but Borget and the traders had a separate set of books that they kept from the auditors. Kenneth Lay, who was aware of this unethical practice, and encouraged Borget to continue â€Å"making us millions†, two months later the separate set of books we re brought to the investigators and Enron fired the two traders and Borget had to serve one year in jail. After his biggest money maker was put behind bars Lay needed to find him a new money maker. So Lay hired Jeffrey Skilling to be the CEO. Jeffrey Skilling would only accept job if Enron adopted a mark-to-market accounting strategy. Mark-to-market accounting allowed the company to book potential profits on certain projects immediately after contracts were signed, regardless of the actual profits that the deal would eventually make. This gave Enron the ability to look like they were a profitable company. Skilling put together a performance review committee that graded employees and fired the bottom fifteen percent each year which made the employees very competitive and created a very tough working environment. Traders were very aggressive and they made it to where if you wanted to be in the market you didn’t have a choice to deal with Enron. Trading became the main reported profit for Enron. Skilling hired two guys that became his top lieutenants Lou Pai and Cliff Baxter. They were known as the â€Å"Guy with Spikes†. Baxter was a very smart guy and was Enron’s Chief deal maker. He was manic-depressive and best friends with Skilling. Pai was the CEO of Enron Energy Services. He was  very mysterious guy who employees say was never in the office. Pai only seemed to care about two things, money and strippers. He would bring strippers into the office and would put everything he spent in the strip clubs onto an expense reports to be reimbursed by Enron. All of Pai’s time in the strip clubs caught up to him and caused him to get a divorce. Once he got a divorce he sold all of his stock and resigned from Enron. He came out of Enron better than anyone cashing in his stock and receiving approximately two hundred and fifty million dollars. The division of Enron that Pai ran lost a total of around one billion dollars which was covered up by Enron. Enron had success in the bull market brought on by the dot-com bubble. Enron’s stock prices increased to record prices. The games was called â€Å"pump and dump† top executives would pump up the stock prices and then sell their million dollar options. Everyone at Enron was consumed with the stock price. Stock prices were even posted in the elevators for everyone to see. Enron launched a PR campaign to make itself look profitable even with all aspects of the company operating poorly. Skilling’s philosophy was to take high risks because these deals would make more money. One of these high risk deals was building a power plant in India, which nobody wanted to do because India could not afford the high prices. The company lost a billion dollars on this project but that fact was covered up by Skilling. The company paid out multi-million dollar bonus to executive on non-existent profits. Enron bought out Portland General Energy which gave them access to the deregulated market of California. All of the employees in PGE had bought their stock so when Enron took over all of the stock PGE stock became Enron. The Portland General Energy workers had always invested their 401k into stock which converted to Enron. These employees continued to purchase stock because of their trust in Enron. Enron’s main motivation for buying the company was to operate in California since they held the highest demand for energy in the United States. Enron’s traders would trick California’s electricity supply and export the energy to another state causing California to have blackouts. By California having these black outs they raised the energy rate in the state. Although Enron’s stock prices were steadily rising, the company was losing a lot of money. Skilling turned the company  into cyber space. They attempted to use broadband technology to deliver movies on demand and â€Å"trade weather† like a commodity. Both of the marketing strategies failed miserably. By using mark-to-market accounting they booked 53 million dollar in earnings on a deal that didn’t make a penny. Once they figured out they could not hide the company’s losses, the top executives started selling their stock. Enron was named the â€Å"most admired† corporation by Fortune magazine for the six years in a row. Jim Chanos, an Enron investor, and Bethany McLean, a Fortune reporter, both questioned the company’s financial statements and stock value. McLean tried to talk to Skilling about the irregularities but Skilling went on the defensive calling McLean unethical. Skilling sent three executives to meet with her and Fortune’s editor including CFO Andy Fastow. Andy Fastow was the main one keeping Enron running. He was cooking the books making it look like Enron was making a profit even though the company was more than 30 billion dollars in debt. Fastow created two limited partnerships, LJM1 and LJM2, for the purpose of buying Enron’s poorly performing stocks to improve its financial statements. Fastow had to go before the board of directors to get an exemption to run these two companies as well as Enron. This was a definite conflict of interest. He also had personal financial stake in these company’s either directly or through a partner. He made millions of dollars defrauding Enron. He pressured the investment banks such as Merrill Lynch, Citibank to invest by threatening them with loss of Enron’s bus iness if they did not. He had analysts fired who threatened to report Enron for wrong doings. A good sound ethics policy was established when Enron was formed. The problems occurred when the policy was not followed. By not following the ethics policy put in place, employees and management were encouraged to take risks thereby encouraging unethical behavior which ultimately brought down the company. Enron went bankrupt in 2001 due in large part to widespread fraud in company operating policies. The top executives were the main ones practicing unethical behavior in the company. By the top executives behaving unethically lower level employees followed their example. As long as Enron was making money no one cared how they went about doing it. In 2001, these unethical actions over the past decade and half caught up with Enron’s top executives and employees. Twenty thousand employees lost their job, medical insurance and employees also lost1.2 billion in retirement funds. Enron’s top executives were paid bonuses totaling 55 million and cashed in their stock at approximately 116 million dollars. Even though some of the executives mad e money in the deal they had to face criminal charges which placed some in prison and some still have pending cases. If Enron has survived their collapse in 2001 and I were to be a consultant for Enron, I would make sure that the code of ethics booklet that all employees read and signed before taking the job at Enron were followed. Employees and executives would have to take part in ethics training to be sure that they understand the book completely. Enron would have to have commitment from all of the executive positions to follow these rules and also enforce them even if the unethical actions were making the company more money. There would have to be a zero tolerance rule in place that everyone understood. All employees acting inappropriately would be reprimanded as established in the code of ethics booklet. Work cited Enron: The Smartest Guys in the Room. Dir. Alex Gibney. By Alex Gibney, Peter Elkind, Bethany McLean, and Peter Coyote. Magnolia Pictures, 2005

Give a comparative, cross-national account of social policy in the field of gender equality and family policies.

Abstract Attempts to rebalance the gender inequality that exists in society have been made for many years, yet the extent to which these have worked is unclear. Various social policies have been implemented by welfare state to protect women against inequality, though different ideas generally exist as to what is acceptable within society. Such ideas have changed considerably over time and women are no longer being discriminated against as they once were, yet gender bias is still prevalent. It remains to be seen whether this will ever be completely eradicated as different countries will continue to perceive gender inequality in a different manner. The social policies, relating to gender equality, of two countries will be examined in this study to in order to consider the extent to which these have proven effective in combating discrimination. Introduction An ideology is a set of ideas as to how society should behave and generally forms the basis of economic and political theory. Ideologies have usually been created by those who dominant society and are usually formed as a result of common interests. It cannot be said that ideology is reflective of the whole of society and instead there exists differing views and opinions as to what an ‘ideal’ world is (Eagleton, 1991: 3). However, as expressed by Kania (1988: 1) a large amount of the existing literature in this area that is devoted to Marxist thought highlights the â€Å"diversity of opinion, values and policy advocated by persons associated with that label†. Despite these differences, ideology has been considered discriminatory in nature as those who dominate it are often biased. This was recognised by Curra who pointed out that ideology only â€Å"serves the interests of one segment of a society more than all other segments† (2000: 6). It therefore seems likely in light of this assertion that one segment of society will benefit from ideology, whilst other segments will not. This is largely reflected in gender equality and family policies as many still consider the so-called nuclear family to be the norm in contemporary society (Sudha, 2000: 184). However, it cannot be said that the nuclear family does actually reflect the majority in society and so the associated ideology could be seen as outmoded (Saggers and Sims, 2009: 173). This study will compare the social policies of France and Germany in the field of gender equality and family policies in order to demonstrate the extent to which gender equality is being attained. The applicability gender equality and family policy has in France and Germany to functionalism and path dependency will also be considered. Gender Equality and Family Policy Gender inequality was first brought to the public’s attention in 1970 when the feminist movement highlighted the struggles women were being subjected to as a natural part of their everyday life (Meer 2013: 4). This was followed by the suffrage movements in the 19th and 20th centuries, whereby suffragettes pioneered for the right for women to vote (Foghlam Alba, 2012: 1). During this period, certain groups of society viewed males as being the breadwinners, whilst women were considered the homemakers. Because of this conception, a lack of financial support was provided to women by the welfare state as it was believed that women could rely on the income of their husbands (Herring: 2007; p. 262). Women were far less likely to leave their husbands as a result of this, which could be one of the main reasons why there has been a huge increase in the divorce in recent years (Benson, 2013: 1). It was apparent by many that social policy changes were needed to rectify this imbalance and thus provide women with better protection against inequality (United Nations, 2013: 1). Some feminists believed that ideology was the cause of such inequality and that unless all nation states adopt effective gender equality social policies, women will continue to be treated unfavourably in society (George and Wilding: 1985; p. 122). Some feminists argue that unless equality within family structures is addressed, women will never be completely free regardless as to what social policies’ have been implemented by the welfare state (Craven, 2005: 3). This was recognised by Fraser who was of the view that the policies of existing welfare states are based on assumptions about gender that are â€Å"increasingly out of phase with many people’s lives and self-understandings† (1994: 591). It cannot be said that women are being provided with sufficient protection within society, yet gender inequality is still one of the most important principles that is contained in the human rights law of the European Union (EU). The EU continues to make progress in the tackling of gender discrimination, as exemplified by Article 14 of the European Convention of Human Rights, though it cannot be said that all nation states adopt the same approach as the EU. Consequently, unless gender equality is being instilled into the frameworks of all welfare states, gender discrimination will be likely to remain. Regardless of the EU’s gender equality policies, nonetheless, women continue to be treated less favourably than men and as it has been recognised by Radacic; that despite the pronouncements of gender discrimination, inequality of still persists (2008: 841). It cannot be said that EU policy has had much of an effect in establishing complete equality between the genders, though it is questionable whether it ever will (Mill and Okin, 1988: 1). Hence, it has been pointed out that although the EU has paved the way for more equal gender rights in areas such as marriage and employment, inequality persists when it comes to domestic violence, pay and the division of labour (Pascall, 2000: 240). It seems as though the EU has made great attempts towards the attainment of gender equality, yet these have not proven sufficient. Further changes therefore need to be made to ensure that women are not being treated unfavourably to men. Gender Equality and family policies in West Germany Social policy in Germany appears largely to reflect ideological principles, in that males are considered breadwinners, whilst females are considered homemakers. The German people are generally of the view that women should not go out to work and that they should instead stay at home to look after the childrenHence, as illustrated by Peters; â€Å"Men’s stereotypical role in Germany is one of the income – earning breadwinner, who leaves the house for work in the morning and comes back in the evening† (2001: 93). Although this may be a common belief throughout Germany, it does not provide a true reflection of the gender roles. Women are frequently choosing to work as opposed to staying at home, yet the gender pay gap is also increasing. Germany’s pay gap has thus been widely criticised for being one of the largest in the EU and the EU Commission suggest that this is getting worse (European Commission, 2012: 1). Davis and Robinson believe that much of this g ender bias is caused by the policies that are being held by families and societal ideals. does seem to have some validity, and social policies still need to be reformed in Germany so that gender equality is being addressed appropriately. Arguably, if effective policies are implemented in Germany, it is likely that this will cause the policies held by families to also change (Seeleib-Kaiser, 2007: 2). This alone will not be sufficient to bring about gender equality, and attitudes will also need to change. It has been suggested by Davis and Robinson that women with employed husbands are less likely to be supported than women with unemployed husbands. This is because, husbands in employment are unlikely to be supportive of efforts to reduce gender inequality (1991: 72). This suggests that women are less likely to advance in society if they receive a lack of support from their husbands. This shows how men can impact the achievement of gender equality. The social policies that exist in Germany should therefore be amended so that gender equality can be improved. At present, women do not receive adequate support from the government (Gelb and Palley, 2009: 368), though as noted by the OECD some are of the view that if greater support is provided to women, they will be less likely to have children which will have an overall impact upon the German population (OECD, 2008: 15). Conversely, it was in fact found by the OECD that countries with policies that facilitate female employment are those with the highest fertility rates† (2008: 15). Instead of reducing the population, further support would in fact increase it which is considered integral to economic growth (OECD, 2007: 7). Arguably, the limited support for working mothers in Germany has resulted in women postponing childbearing so that they can instead enter the workforce in order to financially support themselves. This has an effect upon economic growth (WILPF International, 2013: 1), though it has been said that social policy in Germany is a work in progress and that attempts to reinforce childcare is being made (Spiegel, 2012: 1). Gender Equality and family policies in France In comparison with Germany, social policy in France does actually appear to reflect the ideas of contemporary society, and is thus more favourable to women. This was identified by Rodgers when it was noted that; â€Å"France has a more conscious, clearly defined concept of family policy, which finds expression in statutory and voluntary institutions whose primary or even sole purpose is to promote the welfare of the family† (2009: 113). Statutory benefits in France are also provided, as of right, to both parents. This demonstrates how gender equality is more adequate in France than it is in Germany (Rogers, 2009: 113). This is due to the support women receive in France by the French government and the favourable family policies that exist. Significant support for childcare is also being provided by France and their allowance system is particularly generous (European Union, 2014: 1). The support that is provided to women is thus intended to allow a work-life balance to be achie ved. This approach does appear to be working given the high fertility and employments rates of women with children (European Commission, 2014: 1). Hence, it has been argued that the high fertility rates in France is due to France’s consistent family policy and the excellent employment prospects women are said to have (Del Boca, 2008: 2). Monetary benefits are a key feature of France’s family policy (Cleiss, 2013: 1). This generosity has been considered necessary in supporting women and removing gender inequality in France. Yet not all agree with this approach and it has instead been argued that whilst women in France receive a number of different benefits such as; paid, four-month maternity leaves; tax breaks for having more children; and other family-friendly government subsidies, â€Å"their country lags behind many other nations in gender equality† (MNT, 2010: 1). This suggests that although a number of social policies have been established in France that intend to provide greater support to women, not all believe that gender inequality is eradicated and instead argued that outdated societal attitudes regarding women are still prevalent (Girling, 2002: 126). Nevertheless, France’s benefit system does appear to be a lot more generous than Germany’s, which might be suggested leads to grea ter equality between the sexes. However, it seems as though complete equality is still not being attained. There still appears to be a gender pay gap between men and women in France, and women continue to be treated differently in general (European Commission, 2013: 10). Arguably, it is clear from these findings that social policies may not actually remove the gender inequalities that persist within society and that the attitudes of individuals also need to be changed. Functionalist and path dependency to gender equality and family policies Functionalism has been described as a philosophy of mind in that a particular mental state will be dependent on the role it plays on the cognitive system in which it is a part of. In effect, functionalists view the identity of mental states as being determined by its casual relations to sensory stimulations, behaviour and other mental states (Stanford, 2004: 1). Functionalism is clearly prevalent within the approaches that are being employed in both Germany and France since functionalists view gender inequality as a product of traditional ideology within society (Isajiw, 2013: 129). Given that gender inequality is still prevalent within both Germany and France it might be though that social policies cannot change traditional ideology. Pre-existing notions of the ideal family will be likely to remain and individuals will thus conform to the roles that have been provided to them by society. Whilst gender roles have changed substantially in contemporary societies, functionalists believ e that traditional arrangements remain in force (Giddens and Griffiths, 2006: 467). This is what appears to be happening in France because although social policy has been advanced, gender inequality still exists as a result of traditional arrangements. Furthermore, whilst social policy in Germany is not as supportive of women as it is in France, the same applies here and traditional arrangements continue to prevail. Path dependency is a term that is used to describe the idea that history matters and that we are today a product of what has happened in the past (Margolis, 1996: 1). Path dependency is also reflective of gender equality in Germany and France in that past decisions influence future decisions. This is so regardless of whether the circumstances are still relevant (Arthur, 1994: 33). Historical viewpoints are therefore being maintained despite the fact that this no longer provides a true reflection of reality and as put by Skocpol; â€Å"the development trends of social modernization may face legacies of path dependent cultural and institutional organisation† (1992: 8). Gender equality is affected by this and improvements to the lives and wellbeing of women is stifled. Alexander and Welzel argue that; â€Å"path dependent processes with respect to women’s suffrage policy may affect the potential to increase gender equality in particular societies† (2014: 9). Again, this demonstrates why women continue to be paid less than men in both Germany and France. This results from the historical gender inequality practices because as stated by Bjornskov et al; â€Å"because of the path dependence of the unfolding human life, gender inequality in the early eighties might equally affect today’s opportunities, choices and aspiration levels† (2007: 2). This will continue to affect the way women are treated in the future and it is arguable whether discrimination against women will ever be eradicated. Conclusion Overall, it has been argued that ideological beliefs will continue to influence the ways women are treated in society, and regardless of the social policies that are implemented by welfare states, gender inequality will continue to persist. This is because the traditional roles of males and females will continue to be prevalent within all aspects of life as women will continue to take on the role of a homemaker, whilst men will continue to take on the role of a breadwinner in certain groups of society. Ideology is largely responsible for these inequalities and women will continue to be treated differently to men as a result. This is evidenced in both Germany and France regardless of the fact that their social policy strategies are different and demonstrates how ideology will continue to dominate contemporary society. Thus, women in Germany are treated far less favourably than the women in France, yet both countries are similar when it comes to gender inequality. An example of this ca n be seen in relation to the gender pay gaps which are widespread amongst both nation states. Nevertheless, despite the fact that gender inequality is likely to persist regardless of what policies are implemented, it is manifest that improvements can certainly be made. Further support should be provided to women in Germany, whilst the gender pay gap should be reduced in France. This is unlikely to provide complete equality because, as recognised by the functionalist and path dependency models, the traditional arrangement of gender roles will continue influence society. References Alexander, A. C. and Welzel, C. (2014) ‘Four Theories Tested on Four Different Aspects of Gender Equality’ Empowering Women, [Online] Available: http://www.democracy.uci.edu/files/democracy/docs/conferences/grad/alexander.pdf [02 April 2014]. Benson, H. (2013) ‘What is the Divorce Rate’, The Marriage Foundation, [Online] Available: http://www.marriagefoundation.org.uk/Shared/Uploads/Products/5357_MF%20-%20What%20is%20the%20divorce%20rate%20-%20060213.pdf [02 April 2014]. Bjornskov, C. Dreher, A. 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(2013) ‘Struggles for Gender Equality: Reflections on the place of men and men’s organisations’, Open Debate, Online] Available: http://www.osisa.org/sites/default/files/sup_files/open_debate_2_-_reflections_on_the_place_of_men_and_mens_organisations_in_the_struggle_for_gender_equality.pdf [02 April 2014]. Mill, J. S. and Okin, S. M. (1988) The Subjection of Women, Hackett Publishing Co. MNT. (2010) ‘Gender Inequality Persists in France Despite Family-Focused Benefits’ [Online] Available: http://www.medicalnewstoday.com/releases/204545.php [03 April 2014]. OECD. (2007) ‘Babies and Bosses – Reconciling Work and Family Life’ A Synthesis of Findings for OECD Countries. OECD. (2008) ‘Gender and Sustainable Development’ Maximising the Economic, Social and Environmental Role of Women. Pascall, G. (2000) Gender and Social Policy: Comparing Welfare States in Central and Eastern Europe and the former Societ Union’ Journal of European Social Policy, Volume 10, Number 3. Peters, D. (2001) ‘Breadwinners, Homemakers and Beasts of Burden: A Gender Perspective on Transport and Mobility’ Institute for City and Regional Planning, Sustainable Development International, 93-100. Radacic, I. (2008) ‘Critical Review of Jurisprudence: An Occasional Series: Gender Equality Jurisprudence of the European Court of Human Rights’, European Journal of International Law, Issue 4, EJIL 2008 19 (841). Rodgers, B. N. (2009) ‘Family Policy in France’ Journal of Social Policy, Volume 4, Issue 2. Saggers, S. Dodd, J. and Wildy, H. (2009) ‘Constructing the ‘ideal’ family for family-centred practice: challenges for delivery’ Disability and Society, Volume 24, Issue 2. Seeleib, M. K. (2007) ‘Innovative ways of coping with old and new challenges: Enterprises as actors of family policy’, Family Policies in Britain and Germany, [Online] Available: http://www.socialpolicy.ed.ac.uk/__data/assets/pdf_file/0010/10108/Family_Policy_in_Britain_and_Germany_Midpoint_Conference171107.pdf [02 April 2014]. Skocpol, T. (1992) Protecting Soldiers and Mothers: The Political Origins in Social Policy in the United States, Cambridge: Cambridge University Press. Stanford. (2004) ‘Functionalism’ [Online] Available: http://plato.stanford.edu/entries/functionalism/ [07 April 2014]. Sudha, D. K. (2000) Gender Roles, New Delhi: APH Publishing. WILPF International. (2014) ‘Racism and Gender Inequality in Germany’ Peace & Freedom, [Online] Available: http://www.wilpfinternational.org/racism-and-gender-inequality-in-germany/ [02 April 2014]. Give a comparative, cross-national account of social policy in the field of gender equality and family policies. Introduction Social policy is the term that is used to describe the various principles, guidelines, legislative provisions and activities that impact human welfare. Social policy has thus been defined as an analysis of societies responses to social need (Lewis, 2013: 1) and has been said to focus on certain aspects of the economy that are concerned with basic human needs. Nevertheless, different societies have developed different ways to meet social policy needs. Whilst some rely primarily upon ideological beliefs within family institutions, others rely on the actions of individuals and governmental activities (Lewis, 2013: 1). Ideology plays an important part in social policy as it is the belief that individuals should behave in a way that is consistent with the goals and expectations of the most dominant in society. There are many different views and opinions that exist in respect of ideology (Kania, 1988: 1), yet it has been considered extremely discriminatory as it only â€Å"serves the inte rests of one segment of a society more than all other segments† (Curra, 2000: 6). One particular group of people therefore benefit more than other groups, which is the case when it comes to gender equality and family policies. (Brown et al; 2010: 9). The nuclear family, which is the traditional family structure that consists of two parents and children, is still being considered the ideal in many cultural, family and social settings. This is so despite the fact that â€Å"contemporary families now comprise a diverse range of different family and so-called non family types† (Saggers and Sims, 2009: 173). Although ideals are necessary in helping people to identify right from wrong, too much reliance should not be placed on ideology as this will otherwise result in inequality. A significant amount of the gender bias that currently exists has stemmed from ideology (Bjornskov et al, 2007). This is extremely dangerous and demonstrates how important gender regimes (as policy l ogics) in welfare states are in integral to equality. For example, in domestic violence cases, women are treated unfavourably on the basis that it was previously deemed acceptable for a man to beat his wife (Brown et al, 2010). This has produced many problems over the years and is still an on-going concern for many countries, which will be identified in this study (Cleiss, 2013). Thus, a comparative, cross-national account of social policy in the field of gender equality and family policies will be considered. This will be done by comparing social policy in Germany and France and demonstrating whether gender equality is attainable. Gender Equality and Family Policy in Germany and France The 1970’s new social feminist movement was the first time gender inequality was brought to the public’s attention as domestic violence was previously considered â€Å"part of the rough and tumble of marital life† (Herring: 2007; p. 262). This gender bias not only happened in the context of domestic violence but it was also becoming a natural part of everyday life. Males were considered to be breadwinners, whilst females were the homemakers. Because females were considered totally dependent on the male breadwinner, a lack of financial and support existed for women and there was a dire need for social policy changes to be implemented in order to reduce the gender inequality women were being subjected to (Curra, 2000). Feminists believed that this gender inequality was the result of ideology and that gender equality should become a vital part of social policy across all nation states (George and Wilding: 1985; p. 122). Feminism is prevalent within different jurisdi ctions and has been considered a â€Å"diverse collection of social theories, political movements, and moral philosophies and aims to understand the nature of gender inequality and focuses on gender politics, power relations and sexuality† (EKU, 2012: 1). Feminists’ believe that individuals cannot achieve complete freedom so long as inequality continues to persist and that humanity is therefore unattainable. Regardless of this, the gender inequality that exists within family structures is still being recognised as a global issue and is prevalent both in Germany and France. This is partly due to the cultural practices of these societies as cultural relativism is still being used to condone such inequality (Craven, 2005: 3). In addition, as put by Fraser; â€Å"existing welfare states are premised on assumptions about gender that increasingly out of phase with many people’s lives and self-understandings† (1994: 591). It seems as though inadequate social protection is being provided to women in both countries, although France’s social policy regime does appear more favourable to women than Germany’s. This is evidenced by the fact that Germany holds a strong preference for the typical nuclear family ideal and continues to view males as breadwinners and females as homemakers. It is a common belief throughout Germany that women should not work and that they should instead be stay at home mums. This was identified by Peters when he pointed out that; â€Å"Men’s stereotypical role in Germany is one of the income – earning breadwinner, who leaves the house for work in the morning and comes back in the evening† (2001: 93). Because of the stereotypical role that is still being employed in Germany, women end up performing two roles. This is because contemporary women no longer stay at home to look after children and instead choose to become income earners. Furthermore, th e pay gap between men and women in Germany continues to widen and has been criticised for being much wider than other EU states, including France. The European Justice Commissioner Viviane Reding presented the results from the Eurobarometer on Gender Equality in 2010 and concluded that Germany’s figures were getting much worse: â€Å"In 2007, the gap was 23 percent; in 2006, 22.7 percent† (European Commission, 2012: 1). In a study conducted by Davis and Robinson, however, it was evidenced that much of the gender bias stems from family policies and the ideals that have been created by society. Hence, it was demonstrated that well-educated males are less supportive of reducing gender inequality: â€Å"women with employed husbands are less supportive of efforts to reduce gender inequality than women without a male wage earner† (1991: 72). This prevents women from advancing within society and demonstrates how men are capable of stifling the attainment of gender equa lity in Germany. In contrast to the male dominated ideologies that exist Germany, social policies in France do actually appear to be more akin to contemporary society. This has been illustrated by Rodgers who noted that; â€Å"France has a more conscious, clearly defined concept of family policy, which finds expression in statutory and voluntary institutions whose primary or even sole purpose is to promote the welfare of the family† (2009: 113). Both parents of the nuclear family are also entitled to various statutory benefits as of right, which signifies how gender equality is better attained in France than it is in Germany (Rogers, 2009: 113). France has a significant amount of support for women and has had an extensive policy in favour of families for a very long time. A wide range of childcare services are provided in France as well as an allowance system that is deemed extremely generous (European Union, 2014: 1). Such support is intended to encourage and assist parents in finding a work life balance and is clearly working given that France has higher fertility and employments rates of women with children compared to the rest of the EU’s member states (European Commission, 2014: 1). It has been said that the high fertility rates in France largely result from the consistent family policy in France as well as the good employment prospects provided to women (Del Boca, 2008: 2). One of the key characteristics of France’s family policy is the monetary benefits, also known as family allowance. The monetary benefits that are provided to families under this system include child benefit, flat-rate allowance, family income supplement, family support allowance, birth/adoption grant, basic allowance, supplement for free choice of working time and free choice of childcare, education allowance, back-to-school allowance, daily parental attendance allowance, family housing allowance and moving allowance (Cleiss, 2013: 1). In view of the support women are provided with in France, it seems as though Germany’s social policies on gender equality should be strengthened. This is especially so in the labour market where this appears to be amongst the worst of all EU member states. Therefore, not only do women in Germany receive significantly lower pay packets to men but they also receive a lack of support from the government (Curra, 2000). There a widespread misconception in Germany that if family friendly policies are implemented to assist working women, this will lead to them having fewer children, which will decrease the population overall (Giddins and Griffiths, 2006). However, it has been evidenced that â€Å"countries with policies that facilitate female employment are those with the highest fertility rates† (OECD, 2008: 15). This resultantly increases the future supply of workers, which inevitably leads to sustained growth (OECD, 2007: 7). Furthermore, the practices being employed in Fra nce appear to discredit the view that the population will be decreased if further support is provided to women, as this has not happened here and the fertility rates in Germany are low as a result of the lack of support for working mothers. This is due to the fact that women in Germany are more likely to postpone childbearing in order to enter the workforce, which stifles economic growth in the long term (Hering, 2007). Women are thus said to be â€Å"facing difficulties to reconcile family, domestic workload and paid work† (WILPF International, 2013: 1). It has been said that the German government is working on this issue at present and has made great attempts to reinforce child daily care (Fraser, 1994), yet it is arguable whether this is proving effective given the cultural relativism that Germany is submersed with. The generosity of France is illustrative of the support that is given to contemporary families and demonstrates how France’s social family policies are workable in attaining gender equality. Not all agree with this, however, and it has instead been argued that; â€Å"although French women receive paid, four-month maternity leaves; tax breaks for having more children; and other family-friendly government subsidies, their country lags behind many other nations in gender equality† (MNT, 2010: 1). This, it has been said, is largely because of outmoded attitudes about the role of women in society (Girling, 2002: 126). Women continue to earn less than men; they are still being viewed as homemakers and also hold few positions of power European Commission, 2013: 10). This is also the case for those women that remain childless (Milj and Okin, 1988), which suggests that although France provides better support to women, gender inequality still persists. Accordingly, women continue to be treated differently to men regardless of what policies are put into practice. It is questionable whether gender equality can ever be fully attained giv en the attempts that have been made to do so over the years. EU law has made significant attempts to ensure men and women receive equal pay for equal work, though it has been difficult for this to be accomplished. Article 141 of the Treaty of Amsterdam (which amended Article 119 of the Treaty of Rome), obliges member states to ensure that men and women always receive equal pay for equal work, yet it is often difficult to demonstrate that this is not being achieved. This is because the burden of proof is on the applicant to show that, on the balance of probabilities, their comparator is doing work of equal value to theirs or like work, which is considerably difficult (Equality and Human Rights Commission, 2010, p. 1). It is therefore clear from these findings that whilst France does provide greater support to women than Germany does, gender inequalities still exist. France’s social policies thereby need to be rectified so that better equality is being attained. The first step would be to close the gender pay gap, yet it remains to be seen whether this would achieve complete equality as the traditional family model will remain prevalent. Functionalism and path dependency to gender equality and family policies Functionalist’s are of the view that an individuals’ mental state is determined by the role in which they have been provided with in society. Functionalist’s therefore view gender inequality as being a product of traditional societal ideologies (Saggers et al, 2009). This is reflected by the inequality that currently exists within Germany and France. Hence, the traditional nuclear family is still being given due consideration despite the fact that modern family structures are widely diverse. Because individuals have always been taught what the traditional roles of men and women are, individuals tend to conform to such requirements. This is still happening today, whether consciously or not, and is one of the main reasons why gender equality is difficult to attain. Consequently, whilst women are provided with better support in France than they are in Germany, many of the underlying inequalities women are subjected to remain. This is because societal attitudes towar ds men and women have remained the same, regardless as to what social policies have been implemented, as is also the case in Germany. Hence, it is apparent that whilst gender roles in both societies have changed substantially, traditional arrangement remains in force (Giddens and Griffiths, 2006: 467). Social policy in France has advanced significantly over the years and is very supportive of women, yet gender inequality is still prevalent because of the traditional arrangement that remains in force. This is also the case in Germany despite the fact that less support is provided to women as some attempts to close the pay gap have been made, yet it seems impossible for gender equality to be obtained. Path dependency theoretically explains how past decisions influence future ones, regardless as to whether the circumstances are still relevant. It is therefore clear from this theory that history is an important part of the future and shapes the way individuals behave. This theory is reflective of the gender equality and family policy approach that is being adopted in Germany and France. This is because historical viewpoints are being maintained regardless of the fact that the nuclear family is no longer considered the ‘norm’ in contemporary society. As identified by Skocpol; â€Å"the development trends of social modernization may face legacies of path dependent cultural and institutional organisation† (1992: 8). This affects the advancement of gender equality and restricts the ability to improve the lives of women. Because the emergence of social policy is determined by past influences, the typical family ideal is likely to remain instilled in society. This prev ents the modernisation of social policy, which explains why the traditional family model continues to subsist within social and family policy. Furthermore, as noted by Alexander and Welzel; â€Å"path dependent processes with respect to women’s suffrage policy may affect the potential to increase gender equality in particular societies† (2014: 9). This is why women continue to be paid lower than men in Germany and France regardless of the current changes that are being made to achieve equality. This occurs because of the historical gender inequality practices that were being employed because as was pointed out; â€Å"because of the path dependence of the unfolding human life, gender inequality in the early eighties might equally affect today’s opportunities, choices and aspiration levels† (Bjornskov et al; 2007: 2). Past discrimination thereby affects the way women are viewed in society today and will continue to have an impact in the future. Gender equality is still one of the main fundamental principles the EU continually strives for (Article 14 of the European Union’s Convention on Human Rights), yet despite the various policies that have been adopted women are still being treated unfavourably to men. This was recognised by Radacic who argued that; â€Å"notwithstanding these pronouncements, inequality of women in the member states of the Council of Europe persists† (Radacic, 2008: 841). The EU has therefore been largely impotent in challenging gender discrimination and achieving gender equality and although women and men are becoming more equal over the years, â€Å"a principle of perfect equality† (Mill and Okin, 1988: 1) is still not being established in countries such as Germany and France. Adequate family and childcare policies that allow for gender equality therefore need to be implemented, which could be achieved by employing strategies that; encourage female labour market participation, rem ove the gender bias ideologies, provide adequate childcare, promote children’s education and well being and allow for flexible labour. It is unlikely that much of the gender bias that is currently in place will be removed, though there will certainly be some improvements. Germany should be more supportive of women and France should make further attempts to close the pay gap. Conclusion Overall, traditional ideological practices continue to be adopted in Germany and France when it comes to gender equality and family policy. Because of this, women continue to be treated differently to men. It is questionable whether this can ever be rectified given that gender inequality is viewed as a product of traditional societal ideologies. In Germany, women are given less support than they are in France whose social policies appear to be more akin to contemporary society. In spite of this, however, gender inequality is still prevalent throughout France. This is evidenced by the large gender pay gap and the fact that traditional ideologies are still prevalent across all social policy methods. This illustrates that regardless of what social policies welfare states implement, gender inequality will still persist. Improvements to social policy would still benefit the economy, nonetheless, and would develop gender equality further. In Germany, there is a pressing need for greater su pport to be provided to women as well as reducing the gender pay gap, whereas in France the main focus is on the latter. It is doubtful that complete equality would be achieved in light of the fact that the traditional family model remains intact, yet vast improvements could certainly be made. This is supported by the views of functionalists who believe that the traditional arrangement of gender roles remain intact despite the fact that these roles have significantly changed in modern societies. Furthermore, because past decisions influence future decisions, as recognised by the path dependency model, the nuclear family structure will always have a place in contemporary society. References Alexander, A. C. and Welzel, C. (2014) ‘Four Theories Tested on Four Different Aspects of Gender Equality’ Empowering Women, [29 March 2014]. Bjornskov, C. Dreher, A. Justina, A. V. and Fischer, A. V. (2007) ‘SSE/EFI Working Paper Series in Economics and Finance’ No 657. Brown, S. E., Esbensen, F., and Geis, G., (2010). Criminology: Explaining Crime in Context. Elsevier, 7th Edition. Cleiss. (2013) ‘Family Benefits’ The French Social Security System, [Online] Available: http://www.cleiss.fr/docs/regimes/regime_france/an_4.html [29 March 2014]. Craven, Z, Clearinghouse, ‘Human Rights and Domestic Violence’ Australian Domestic & Family Violence, Available: http://www.adfvc.unsw.edu.au/PDF%20files/human_rights.pdf Curra, J., (2000). The Relativity of Crime. Thousand Oaks, CA. Sage. Davis, N. J. and Robinson, V. R. (1991) ‘Men’s and Women’s Consciousness of Gender Inequality: Austria, West Germany, Great Britain and the United States’ American Sociological Review, Volume 56, No. 1. Del Boca, D. Pasqua, S. and Pronzato, C. (2008) ‘Market Work and Motherhood Decisions in Contexts’ Discussion Paper Series, IZA DP No 3303, [Online], Available: http://ftp.iza.org/dp3303.pdf [29 March 2014]. European Commission. (2012) ‘Women on Boards: Commission Proposes 40% Objective’ [Online] Available: http://ec.europa.eu/justice/newsroom/gender-equality/news/121114_en.htm [29 March 2014]. Giddens, A. and Griffiths, S. (2006) Sociology, Social Science, Polity. Girling, J. (2002) France: Political and Social Change, Routledge, Political Science. EKU Women Studies., Feminism What is it?, [29 March 2014]. European Commission. (2012) ‘Statistics’ European Union, [Online], Available: http://europa.eu/epic/statistics/index_en.htm [28 March 2014]. European Commission. (2013) ‘Tackling the Gender Pay Gap in the European Union’ Justice, [Online] Available: http://ec.europa.eu/justice/gender-equality/files/gender_pay_gap/gpg_brochure_2013_final_en.pdf [29 March 2014]. European Union. (2014) France: Significant Support for Women and High Monetary Benefits, [Online], Available: http://europa.eu/epic/countries/france/index_en.htm [28 March 2014]. Fraser, N. (1994) ‘After the Family Wage’ Political Theory, Volume 22, No. 4. George, V., and Wilding, P., (1985). Ideology and Social Welfare. Routledge, 2nd Edition. Herring, J., (2007). Family Law, Pearson Education, 3rd Edition. Kania, R. E, (1988). Conservative Ideology in Criminology and Criminal Justice. American Journal of Criminal Justice. Volume 13, Number 1. Lewis, D. (2013) ‘Welcome to the Department’ LSE Social Policy, [Online] Available: www.lse.ac.uk/socialPolicy/aboutUs/introduction.aspx [06 April 2014]. Mill, J. S. and Okin, S. M. (1988) The Subjection of Women, Hackett Publishing Co. MNT. (2010) ‘Gender Inequality Persists in France Despite Family-Focused Benefits’ [Online] Available: http://www.medicalnewstoday.com/releases/204545.php [29 March 2014]. OECD. (2007) ‘Babies and Bosses – Reconciling Work and Family Life’ A Synthesis of Findings for OECD Countries. OECD. (2008) ‘Gender and Sustainable Development’ Maximising the Economic, Social and Environmental Role of Women. Peters, D. (2001) ‘Breadwinners, Homemakers and Beasts of Burden: A Gender Perspective on Transport and Mobility’ Institute for City and Regional Planning, Sustainable Development International, 93-100. Radacic, I. (2008) ‘Critical Review of Jurisprudence: An Occasional Series: Gender Equality Jurisprudence of the European Court of Human Rights’, European Journal of International Law, Issue 4, EJIL 2008 19 (841). Rodgers, B. N. (2009) ‘Family Policy in France’ Journal of Social Policy, Volume 4, Issue 2. Skocpol, T. (1992) Protecting Soldiers and Mothers: The Political Origins in Social Policy in the United States, Cambridge: Cambridge University Press. Saggers, S. Dodd, J. and Wildy, H. (2009) ‘Constructing the ‘ideal’ family for family-centred practice: challenges for delivery’ Disability and Society, Volume 24, Issue 2. WILPF International. (2014) ‘Racism and Gender Inequality in Germany’ Peace & Freedom, [Online] Available: http://www.wilpfinternational.org/racism-and-gender-inequality-in-germany/ [29 March 2014]. Cases Abdulaziz, Cabales and Balkandali v. UK (1985) Series A, No. 94 at para 78 Leyla Sahin v. Turkey [GC] Reports 2005 – at para. 115

Wednesday, October 9, 2019

Consulting Case Assignment Essay Example | Topics and Well Written Essays - 500 words

Consulting Case Assignment - Essay Example The firm’s quick ratio during 2003-2004 was 0.79. In 2003-2004 the cost of goods sold of the company increased by 41.20% The cost of gods sold of the company have increased at an alarming rate considering that the sales growth factor in fiscal year 2003-2004 was 6.40%. Higher costs of goods sold have diminished the profitability of the company. The cash position of the firm is catastrophic. Its cash balance has been declining since 2001-2002. The cash balance of the firm this year was -$5,804. The organization is suffering from cash flow problems. The situation has escalated to a point that the firm might be forced to shutdown operations because the company will be unable to pay its short term obligations without any cash. Cash is the most important asset because it is used to pay for business transactions. Another problem that the company faces is limited production capacity. The lack of production capacity is hurting the ability of the company to take large orders. Two human resource problems the firm has are absenteeism among the staff and underperforming managers and supervisors. The first issue that must be attended is resolving the cash flow position of the firm. The company is at the blink of bankruptcy. Typically all loans go into default after 90 days without payment. A simple solution that the firm can implement in the short term to solve the liquidity issues of the firm is factoring. Factoring is the sale of the account receivables of the company at a discount. The balance of accounting receivables of the company is $123,501. If the firm is able to factor its receivables at a 10% discount rate the company will generate a cash influx of $111,151. The firm also has to attend the problem of rising cost of goods sold. The increase in costs is the main reason that the profitability of the company is negative. A solution to reduce cost of goods sold is sourcing materials from a Chinese manufacturer. China is the top

Tuesday, October 8, 2019

Kristoff on China Ed Essay Example | Topics and Well Written Essays - 750 words

Kristoff on China Ed - Essay Example In Chinese schools, teachers are much respected, and the most admired kid is often the brain rather than the jock or class clown.† (Kristof) Thus, it is fundamental to realize the major purpose of the author in this article is to establish that there has been a fundamental growth in China’s education system and the passion for learning, and the rest of the world, including the U.S., should model this system of education for the growth of the civilization. According to Kristof, it is essential to elevate education on the list of priorities in the nation and there should be emphasis on creativity and independent thought. Therefore, Nicholas D. Kristof establishes through his article that the U.S. should strive to adopt the model given by China’s education system in order to achieve overall development of the nation. This paper makes a reflective exploration of Kristof’s â€Å"China’s Winning Schools?† in order to find out the author’s maj or concepts and ideologies concerning education system and the role of cultural values in education. ... As Kristof indicates, the Confucian reverence for education, steeped into the culture, has been the greatest strength of the Chinese system of education. The author is explicit that this education system and the passion for learning, and not China’s strategic challenge, offer a real challenge to the Americans. Thus, the most crucial argument of the article is that the Americans should think of the real challenge hoisted by the Chinese, which is in the field of education, rather than worrying about China’s strategic challenge in terms of the new Chinese stealth fighter aircraft, etc. Kristof purports that the â€Å"real challenge is the rise of China’s education system and the passion for learning that underlies it. We’re not going to become Confucians, but we can elevate education on our list of priorities without relinquishing creativity and independent thought.† (Kristof) Secondly, in a reflective analysis of the major purpose of the author in wri ting the article, it becomes lucid that he is mainly focused on the growth in the education system of China which is based on Confucian reverence for education. By listing out the most essential aspects of Chinese system of education, the author attempts to provide a highly useful model of education for the U.S., which is based on reverence for education, quality of teaching, passion for learning, and creativity and independent thought. Therefore, the author not only promotes the successful aspects of Chinese system of education, but also establishes the need for creativity and independent thought which are fundamental to the U.S. system of education. Thirdly, the author has been effective in achieving his main purposes in the article by pointing out the essential components of China’s education system, along with

Monday, October 7, 2019

Successful marketing stories Essay Example | Topics and Well Written Essays - 1500 words

Successful marketing stories - Essay Example Companies like Apple have attained brand equity through constant innovation and excellent customer service. Apple products like iPod are built on advanced communication technology and additional features like e-mail and messaging capabilities, which have increased the level of customer satisfaction. Apple has been able to segment the market by offering products that meet the different customer needs. Apple has been able to implement technology and innovation in all the marketing mix elements such as the price, promotion, place and product. Successful marketing stories Introduction Marketing is practiced nearly in every business in the world regardless of the size of the business or the nature or industry in which the business operates (Hartline & Ferrell, 2010). The basis of all marketing activities is to create and deliver value to the customer (Hartline & Ferrell, 2010). Customer value can be defined as; the difference between the value the customer gains from owning and using the product and the costs of obtaining the product. The first thing all marketers should remember is that successful marketing starts with identifying the right market for the products and services, and designing the appropriate marketing communication messages which are tailored to the particular market and target customers (Hartline & Ferrell, 2010). The marketer should also choose the right communication media, which can either be audio or print, hence, the channel selected should effectively deliver the message to the target customers (Shimp, 2008). The marketer should also strive to do a follow-up of the effectiveness of the marketing strategies by evaluating either the growth in business revenues or market share. This paper will discuss the marketing principles and strategies which successful organizations have used to gain a leadership position in market share in the industry. Marketing is to most sensitive function of the organization since it deals closely with the customers, h ence, creating customer value and establishing good working relationships with the customers is the heart of modern marketing efforts. The paper will discuss the principles of marketing, and how the business can utilize them to gain a competitive edge over the competitors. Thesis statement The success of the business is dependent on the marketing strategies used by the business. Elements of marketing strategy The marketing strategy of a business is composed of various elements which interrelate. The key element is the market selection and the product planning which is choosing the product line and the product offerings for the target market. A firm can either choose a single market strategy or multi market strategy. In a single marketing strategy, the firm will concentrate its efforts in serving a single unique market segment while avoiding competition with the dominant players (Hartline & Ferrell, 2010). In a multi marketing strategy, the firm will serve several distinct markets, h ence, the firm should carefully select the target markets which are viable. In a total market strategy, the firm will offer differentiated products to different market segments; hence, it should utilize the marketing variables like the price, promotion, product and distribution strategies in competing effectively in the entire market (Hartline & Ferre